recommends using a TELL, SHOW, DO design methodology when developing content to
engage the learner with the topic or information you're trying to relay.
Identify Your Goal
Identify the organizational,
learning, or performance goal. Start with the end in mind.
result are you hoping to achieve?
do you want the user to do, accomplish, change, or learn as a result of using the
As a result of using the Deck the
user will be able to:
an insurance claim
open ended questions
and share safety data information
Know Your Audience
Who needs the learning, content, or information that you are creating?
Is it the Customer Service department? Operations, Sales, and
Create an Architecture
Create a mini-curriculum for your content. Group information in a
Your overarching training needs may be improving employee communication
skills, but there may be several different types of skills, tools, models, and
components that comprise communication skills.
Therefore, communication skills could be organized into five decks:
Less is More
Micro-learning should be just
that..."Micro". Remember clear, concise, and direct.
A good rule of thumb is that
learners should be able to consume the content of an individual Card in 1
minute or less.
Card Front Best
Practice: 140 characters.
Card Back Best Practice: 2000 characters including spaces.
Create an objective for your
Deck. Yes, just one objective! Remember this is micro-learning, so keep it
By breaking up the information
into more digestible portions, the brain can more effectively process the
And remember, be sure to share
your Deck objective with the learner or user.
Every Deck needs a title. So, be
sure to create a title that is clear, direct, and concise.
Deck Title Best Practice: 40-character limit.
Learners and users should have a
pretty good idea of what they are going to learn or read by the title.
We believe the SHOW in the TELL, SHOW, DO design
methodology should be a focus.
Identify visually rich multimedia resources to support the content and
learning within your Deck. The sky is the limit: photos, graphics, video,
audio, links, PDF files, etc.
Multimedia will help you add more information into your FLIP Cards and
it's a nice way to "SHOW" or demonstrate a skill or point you're
trying to make.
Prove Learning Occurred
Use the Question Card to create knowledge checks, and certification
tests that prove learning has taken place.
These Knowledge Checks also allow you to insert interactivity into your
deck and provide you information about the quality of the training and
information you are providing.
Use Your Resources
Don't waste time in your deck
providing information to the learner that they can download or review on their
own; they have something available to them called resources within each card.
Be sure to use them to provide all the detail behind the point, skill, process,
or information you are trying to transfer.
Resources can be pretty much
anything; websites, PDF files, email, and telephone numbers.
The only constant in business is
change. FLIP allows you to communicate changes quickly and easily.
FLIP allows you to make changes
any time. Changes that are made to Cards and Decks are pushed out in real time.
This means if you have found a
typo in your copy or there has been a change in a product specification, there
is no reason to wait.
A best practice is to keep things
fresh. Just like retail websites, if your content is not relevant or does not
serve a purpose, meet a goal, or provide useful information, then people may
Once you've inserted content into your Cards and Decks take advantage
of the "Auto-tag" feature built into FLIP. FLIP's Auto-tag feature is
powered by IBM Watson.
Watson is a question answering (QA) computing system that IBM built to
apply advanced natural language processing, information retrieval, knowledge
representation, automated reasoning, and machine learning technology to the
field of open domain question answering.
Simply put, Tags are the key to your organization being able to search
and find the data that is most important to them.